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Exploring Different Types of Email: A Comprehensive Guide
Email marketing has become one of the most popular ways for companies to stay in touch with customers. Over 90% of businesses report that email marketing has helped them succeed. Companies use many...
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What Is AI Email Marketing?
Artificial intelligence (AI) has become one of the hottest trends thanks to the recent emergence of powerful generative AI technologies. If you’re like me, you’ve probably experimented with using...
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Best Email Marketing Tools: Top Picks for 2024
Email marketing software has grown fast in the past two decades. In the early 2000s, companies had to rely on email providers like AOL for basic recipient feedback. Today, email marketing tools help...
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Best Practices for Email Etiquette: Make a Great Impression
Imagine you opened a business marketing email and read the following: Hey bro, Wyd? Did u see what I sent u yesterday? Check it out and lmk what u think. Right away, the tone seems rude and...
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Email Tracking for Your Business: A Beginner’s Guide
It’s an exciting day when you’re ready to send the first email to your company’s customers. As a business owner, you’ve likely received scores of emails from other businesses and know first-hand how...
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Best Email Fonts to Elevate Your Brand Messaging
The early days of the Internet were a time of questionable design choices. It was normal to stumble across random web pages with ten different fonts and clashing colors. Many emails had flashing text,...
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Memorable Email Sign-Offs: A Beginner’s Guide
Every email has several components, including the subject line, greeting, body, and closing. While many people concentrate on the body of their message, you don’t want to ignore the other elements....
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Unleashing the Power of a Bulk Email Sender in Your Business
Email marketers often want to reach as many contacts as possible. That’s why many use a bulk email sender to broadcast their messages. A bulk — or “blast” — email is a mass message you send to many...
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No-Reply Email: Why It’s Bad for Business & How to Avoid It
There’s nothing that grinds my gears more than a no-reply email, and there’s a reason why no-replies end up hurting the customer service experience for SMBs in the long run. To help you make sure...
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What Is Dynamic Email? Revolutionizing Email Marketing for Businesses
As time goes on, the technology we interact with becomes more and more personalized and automated. Streaming services like Netflix and HBO recommend old and new content that feels handpicked just for...
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Email Preheaders: Best Practices to Boost Your Campaign’s Impact
Email preheaders are important aspects of successful email marketing campaigns. In just a few words, they inform recipients about what an email contains and why they should care. Along with the...
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How to Make an Effective Sales Email Template: Best Practices
If time is money, it’s a waste of both to reinvent the wheel by creating a new email from scratch whenever you want to connect with a sales prospect. Yet, that’s precisely what many salespeople do...
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Winback Emails: Re-Engage Clients with These Top Strategies
If you’ve noticed a few previously enthusiastic customers are now ignoring your emails, you’re probably wondering how to reattract their attention. After all, many businesses rely on repeat clients —...
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What Is CC and BCC in Email: Definitions and Best Practices
Email has become one of the most popular forms of communication in the digital age. In 2024, Statista estimates that Internet users will send a staggering 361.6 billion emails daily. These messages...
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Email Reputation Check: Ensuring Your Emails Get Delivered
Email providers take security seriously. They automatically check every incoming email’s reputation to determine if it’s quality content or spam. Emails that pass this vibe check get delivered to the...
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Email Sequence Strategies: How to Boost Engagement and Sales
Have you ever received a welcome email that made you want to do business with a company? Or an onboarding email that sparked trust and confidence in a brand? That’s the power of email sequences. An...
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What Is a Triggered Email?
As a business owner, you know that quality marketing takes a lot of effort and time you might not have a lot of — so you want to find ways to promote efficiency while still producing high-value...
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Maximize Conversions with the Top Email Marketing Funnel Strategies
Imagine an email marketing funnel as a winding river. Your potential customers embark on a journey at the source (when they first hear about your brand) and gradually approach the destination (make a...
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3 Reasons Organizations are Centralizing Email Marketing
Consider how large organizations with multiple branch locations and representatives appear to their customers, supporters, and employees– while they may look like a single, unified organization, the...
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Does Capitalization Matter in Email Addresses? | All You Need to Know
If you’re new to email marketing, it’s understandable to have a few questions. Although most people are familiar with what email is, not everyone understands all the ins and outs of how email works. A...
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