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Email Sign-Up Tools to Help You Grow Your List and Your Business
The best way to grow your business is to start by building your email list. And you do that by using email sign-up tools that provide quick and easy ways for new subscribers to sign up. The problem is...
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November Holidays and Newsletter Ideas — 2023
November. Wow. Such an odd month, really. It’s like all things point to Thanksgiving this month, and yet, Thanksgiving (Nov. 23rd) doesn’t even seem to get its proper dues anymore because we...
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7 B2B Email Marketing Examples to Inspire You
B2B marketing requires a different approach when compared to B2C marketing. And this is true of B2B email marketing too. When you’re a business reaching out to people in other organizations, it’s...
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Email Marketing Guide for Real Estate Agents
There’s no place like home, and no one knows this better than a real estate agent. Real estate agents have the major task of helping buyers select a space that feels comfortable, safe, and that they...
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How to Write an Event Follow-Up Email That Drives Results
Congratulations! Your event was a big success, with more people buying tickets than expected. The raffle table was buzzing, and everyone left with big smiles. That’s all worth a good pat on the back...
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How to Prepare for Upcoming Google and Yahoo! Changes
Cement your sender reputation and ensure your emails reach your subscribers’ inboxes. On October 3rd, both Yahoo! And Google announced they will be tightening up their policies on allowing...
View ArticleWhat Is Email Marketing?
Email marketing can best be described as a marketing strategy that uses emails to generate measurable returns for your business. This differs in a few ways from a typical email you might send to a...
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What Are Email Leads and How Do You Generate Them?
Email is one of the most powerful marketing channels out there. It’s the 21st-century equivalent of knocking on your prospect’s door and telling them why your solution is the only one that meets their...
View ArticleBest Practices for Email List Segmentation
No one wants to log into their email and find their inbox full of irrelevant messages. When the email’s contents don’t relate to the recipient, they’re likely to leave it unopened or worse — mark it...
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Email Buttons: How To Add Them and Why You Should Use Them
Sometimes, the sale is literally one click away. Like the other week, I received an email with an offer for tickets to see an orchestral performance. There was a bright green button that read: Get...
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Creative Ways to Grow Your Email List
Learning how to grow your email list is one of the most important parts of creating a successful email marketing strategy. And for some, it’s also one of the most challenging. You know you have...
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How to Send Mass Email in Outlook
Even in 2023, email marketing remains an effective tool for large and small companies that want to reach new consumers, foster close relationships with returning customers, and pump up their bottom...
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The Key to Effective Email Segmentation for Nonprofits
Nonprofit development and communications staff know how important — necessary, really — to maximize every method for connecting with donors, stakeholders and clients who benefit from your services. If...
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How to Send Mass Email in Gmail
Gmail boasts over 1.8 billion worldwide users. It’s free to use and has additional functions and features available through its paid subscription service, Google Workspace. For many businesses, the...
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The Beginner’s Guide to Email Integration
A decade ago, you probably relied on a few key programs to align all your marketing tasks and projects. But things are different today, when there’s an app for just about anything. This certainly...
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Email Capture Landing Page: Your Conversion Blueprint
Regardless of your business size or industry, seamlessly engaging your customers is possible with the right tools. The simplest of those tools? Smart email conversions. An email capture landing page...
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How to Improve Your Email Deliverability to Avoid Spam Folders
Don’t check your email a second and listen: Even if you have a robust email marketing campaign that’s a foundational part of your business outreach strategy, an average of 10% of your emails never...
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Email Marketing Best Practices
You’re not just a small business owner; you’re also the chief cook, operating engineer, and marketing genius behind the small business you run. Your time and energy are precious commodities. And...
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How to Whitelist Email: The Constant Contact Guide
Picture this: You’re sitting in front of your computer, email inbox open, waiting for a receipt to arrive for an online purchase you just made. The seconds crawl by, and your impatience turns to...
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Mastering Restaurant Email Marketing: A Comprehensive Guide
“Honey, want to eat out tonight?” If you have implemented a restaurant email marketing campaign, your restaurant will be the top pick when the answer to this question is an enthusiastic “yes!” Let’s...
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