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How Agencies Benefit from Partnering with a Digital Marketing Platform
As a marketing agency, freelancer, or consultant, your primary goal is to best serve your clients– from delivering high-level strategy and expertise all the way to best-in-class tactical execution....
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Understanding the Anatomy of an Email
According to Statista, over 300 billion emails are sent and received around the world each day, and that number increases each year. Every email you send is an opportunity to connect with the reader...
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Proven Webinar Email Strategies for Engagement and Impact
Webinars are a fantastic opportunity to promote your brand and connect with potential clients. Done right, they can boost sales and establish credibility in your industry. To get the most out of your...
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Email Footers That Work: Design Tips and Best Practices
You only get one chance to make a last impression. Yes, you read that right. We all know first impressions matter, but your follow-through is what often seals the deal. Imagine an email reader who...
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Personalized Emails: Boost Customer Connection with Tailored Strategies
Think back to the last time you visited a big box grocery store. After gathering all the ingredients for your next family meal, you stood in line with other customers. A cashier checked you out, but...
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The Ultimate Guide to Email Nurturing with Constant Contact
Think back to the last time you met someone new. Maybe it was a friend, a coworker, or a soon-to-be partner. Your initial conversation was probably generic; perhaps you introduced yourself and...
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What’s a Newsletter? Your Complete Guide to Effective Email Marketing
There are all kinds of marketing techniques out there. Social media, digital and print ads, commercials, and email come immediately to mind. But one method you may not be using yet is a newsletter....
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Product Launch Emails: How to Ensure a Memorable Product Debut
You’ve spent weeks, months — maybe even years — crafting the perfect new product for your customers. You’re ready to start selling, but you need to make your customers aware of what your product...
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Email Marketing Conversion Rate: Enhance Your Campaigns for Better ROI
Think about the last time you wrote a marketing email promoting your company’s offerings. Maybe you spent a few hours crafting the perfect email copy and call to action (CTA). You hit the send button...
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Navigating the World of Email Spam Lists: A Guide for Businesses
Email marketing is a powerful, cost-effective strategy for connecting with customers and promoting your business. However, your promotional emails will only help your business if your customers...
View ArticleWhat Is Email Marketing?
Email marketing can best be described as a marketing strategy that uses emails to generate measurable returns for your business. This differs in a few ways from a typical email you might send to a...
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B2B Email Remarketing Guide: Best Practices for 2024
I’m an easily distracted and indecisive shopper. I often put products in my online shopping cart but abandon them when I get a work call or the doorbell rings. At other times, I spend days comparing...
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Trends in Email Marketing: Get Ahead of Your Competitors
Email marketing has come a long way since the 1990s. We’ve evolved from text-only, generic messages to personalized, image and video-enabled content that targets individual consumers. Today’s email...
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Maximize Engagement with Effective Post-Purchase Emails
It’s easy to think that your work is done once customers complete their purchases. In reality, brands can benefit hugely from keeping in touch with their customers after their purchases. The right...
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The Ultimate Guide to Nurture Emails
I admit it: I’m an indecisive customer. Pulling the trigger on a major purchase often takes me weeks or months. I might agonize over whether I need a new laptop (I definitely do) or wonder if I can...
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Email Funnels: Mastering the Art of Building Effective Marketing Funnels
Email funnels are integral to any email marketing strategy. An email funnel is a sequence of emails designed to nurture subscribers through all stages of the customer journey, including awareness,...
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Email Marketing Leads: How to Boost Your Lead Generation
Email is one of the most effective — and efficient — marketing channels available. With an average return on investment (ROI) of $36 for every dollar spent, it’s well worth the effort of building a...
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Email Footer Examples to Help You Finish Strong
While it may come at the end, your email footer shouldn’t be an afterthought. Email footers need to check certain boxes, but a well-crafted footer goes beyond. It contributes to your brand and engages...
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Best email subject lines that work (with expert tips)
Crafting a great email subject line is an important part of building a successful email marketing campaign. The subject line is subscriber’s first encounter with your email campaign, and it’s what...
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The Ultimate Guide to Direct Email Marketing
Email marketing is an essential part of any digital marketing strategy. With it, you can reach your target audience, share impactful promotional content, and drive conversions. Implementing direct...
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