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Change of Email Template: Smart Marketing Strategy or Future Flop?
Inspire your customers. Nurture leads. Build brand recognition. These are a few of the benefits of choosing the perfect email template. But what happens when the template that you once loved starts...
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5 of the Best Tools to Build Your Email List Online
You know how to build your email list in-store. You’ve even gotten pretty good at collecting contacts during events, with tools like QR code scan-to-joins and the Constant Contact’s ListBuilder App....
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April Holidays and Newsletter Ideas — 2023
While spring officially starts in March, I don’t really believe it’s here until April. It’s always sometime in April when I take that deep breath of air that really feels like spring. You know the...
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How Resending Email is Good for Business
You’ve committed time and effort to craft an impactful email marketing campaign. Yet, the response hasn’t lived up to your expectations. Now, you’re thinking of resending emails to non-openers, but...
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How to Nurture Leads Toward The Sale
A smile spread over my face as I hung up the phone. I had just landed a meeting with a well-known franchisor for our tech startup after chasing them for weeks, and I felt like I was on top of the...
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Keep Customers Engaged with Retention Emails
I was a customer on the brink of loyalty, but I needed that extra push. As a traveler, I searched for a solid conditioner bar that would leave my hair silky. After a bottle broke open, causing a big...
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100 Abandoned Cart Email Subject Lines — and How To Create More
Abandoned carts are a frustrating reality for ecommerce businesses. All shoppers abandon the occasional cart. You may be just about to check out of your online cart when you get pulled away. Or you...
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Why Your Business Can’t Afford to Use Purchased Email Lists
Email marketing campaigns can sometimes feel like a numbers game, and for a good reason: It takes a lot of contacts, messages, and quality content to get results. If the focus is on quantity, there’s...
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June Holidays and Newsletter Ideas — 2023
Where I grew up, June 1st was the first day that it really felt warm enough to start wearing sandals. So, for me, getting a pedicure on this day has always been a celebration. A way for me to...
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How to Build a B2B Email List
Even with all the ways we have to communicate, email remains a B2B mainstay. According to the Content Marketing Institute, more than two-thirds of B2B marketers use email to distribute content to...
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Make Your Gratitude Count With the Perfect Donor Thank You Email
The perfect donor thank-you email is an art form. You want to sincerely thank the donor, justify their contribution, acknowledge the gift for tax purposes, and establish or continue a long-term...
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Email List Segmentation From A (as in Age) to Z (as in Zip Code)
I believe in the value of email marketing. With a worldwide average return of $36 for every $1 spent, it’s the most profitable channel a business can invest in. And there are several promotions and...
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How to Create Email Content That Gets Results
Imagine having the power to communicate with your top customers as often as you want. Email content marketing empowers brands to communicate efficiently and effectively with their leads. Not only...
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Turn up the Heat: How to Take Advantage of Your Email Heat Map
When you create an email marketing campaign, you’re beginning a process. As people open your emails and click on the links, you start looking at the numbers and find patterns. Email heat mapping is...
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Get Started With Email Marketing: 10 Things You Need to Do First
If you think it might be time to get started with email marketing, jump in. Email marketing has changed a lot since Constant Contact introduced the first email marketing tool for small businesses...
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Automate Customer Communications Using Email Autoresponders
About 25 years ago, in the early days of email communications, I was tasked with sending out e-newsletters on behalf of the environmental club at my university. Every month, I spent hours doing this....
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How To Implement an Email Marketing Landing Page
I wasn’t really in the market for a new pair of hiking sandals. But there I was, clicking on an ad that popped up on my social media news feed. My hiking boots were getting a little worn out, and...
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How to Build an Effective Email List: Best Practices and Strategies
Even with the advent of social media and paid advertising, email remains at the heart of a successful marketing strategy. Putting together a quality email list will help you make sure you have offline...
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Setting Email Marketing Benchmarks: Expert Guide
Successful business owners — regardless of industry, niche, product, or service — all have something in common. They love numbers. Marketing experts do too! Numbers, the quantitative bottom line on...
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How to Write a Welcome Email: A Comprehensive Guide
Hello! Welcome to this blog post! While I wouldn’t necessarily recommend starting an email (or most blog posts) like this, that’s what you’re here to learn. From the beginning to the end, this guide...
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